Phone Numbers and SMS Throughput

Phone Numbers and SMS Throughput

The rate SMS messages are delivered is determined by the kind of phone number. Selecting the right number is simple:
If you need to appear to be local ➝ Localized Phone Number (10DLC)
Higher capacity, local not important ➝ Toll-Free
Maximum capacity ➝ Short Codes


Toll-Free numbers use area codes 800, 833, 844, 855, 866, 877, and 888.
Consumers do not associate toll-free area codes with a specific location.

Messages Per Second: 30
Max Per Day: 2.59 million messages

Localized Phone Number (10DLC)

Localized phone numbers require registration of your brand and campaign. Throughput is based on carrier approval.

Max Messages Per Second: 1-10 depending on carrier approval
Max Per Day: 86,400 - 864,00

Short Codes (5 and 6 digit numbers)

Short codes are recommended when a message needs to get to a large number of people in a short time, or for large-scale one-way messaging where you do not expect the recipient to respond.

Max Messages Per Second:
 30 +  depending on carrier approval
Max Per Day: 2.59 million +

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