The rate SMS messages are delivered is determined by the kind of phone number. Selecting the right number is simple:
If you need to appear to be local ➝ Localized Phone Number (10DLC)
Higher capacity, local not important ➝ Toll-Free
Maximum capacity ➝ Short Codes
Toll-Free numbers use area codes 800, 833, 844, 855, 866, 877, and 888.
Consumers do not associate toll-free area codes with a specific location.
Messages Per Second: 30
Max Per Day: 2.59 million messages
Localized Phone Number (10DLC)
Localized phone numbers require registration of your brand and campaign. Throughput is based on carrier approval.
Max Messages Per Second: 1-10 depending on carrier approval
Max Per Day: 86,400 - 864,00
Short Codes (5 and 6 digit numbers)
Short codes are recommended when a message needs to get to a large number of people in a short time, or for large-scale one-way messaging where you do not expect the recipient to respond.
Max Messages Per Second: 30 + depending on carrier approval
Max Per Day: 2.59 million +
SMS Messages and SMS Segments
SMS messages are limited in size to 160 characters each. If you exceed 160 characters, the message is broken up into segments, each of which is up to 153 characters in length. Each segment is billed as a separate SMS message. Some characters count ...
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